CandyLand Cakes
Samantha Solliday
Business Plan:
This will be a cake designing company. There will be numerous pasterie chefs who will be able to create beautiful pieces of edible art that will be designed for weddings, birthdays, and other special occasions. Will have a silent partner who will recieve a share of the profits.
Hook:
We can design the most unique and difficult cakes. If you don't think it's possible come to CandyLand Cakes where we make the impossible happen.
Advertising Plan:
We will advertise through: radio, emails, newspaper, and by installing our own website
-radio $85 per thrity seconds
-Newspaper $560 for a medium, color advertisment per day
-Website $3,000 to start up with a $50 monthly cost
EX: RADIO ANNOUNCMENT, "Need that special cake for your special occasion? At CandyLand Cakes we design the most beautiful and unique cakes out there. Visit us at the Outdoor America Mall, or visit our website candylandcakes.com If you can dream it we can create it.
Financial Plan:
Startup Cost: $ 65,000
Monthly Business Expenses:
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Outdoor America Mall 2,000sq.feet
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$1,666
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Utilities:
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Electric $660 per month
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Gas ________
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Water $160 per month
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Phone $200 per month
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Internet $150 per month
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$1,170
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Employee Cost:
Number of Employees 5x
Monthly Hours Worked 120 x 5 employees= 600 hours
Hourly Salary $7.00x 120hours= $840 per month +.40 expenses= $2100 per month
Finally, add another 40% for employee expenses
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$16,800
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Marketing Cost:
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Television ________
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Radio $85 per thirty seconds
Newspaper $560 for a medium color ad. per day
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Email $50 for up to 5,000 addresses
Website $3,000 to start up and $50 monthly
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Online Advertising ________
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Postage ________
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Billboard ________
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$3,745
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Equipment and Service Rental
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Baking pans and ovens $4,500
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Sugar paste for fondant $130
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Ink for color & Airbrush tools $250
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Mixers and edible paper $3,700
refridgerator $2,000
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$10,580
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Monthly Expenses: Total expenses
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$33,961
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Monthly Sales Grouped by Category
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Number Sold ______x Price ______ these are just the size prices for a regular white cake with regular frosting
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6, 10,14 inch 3 tier cake Number Sold 70 x Price $200
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$14,000
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8,10,12 four tier cake Number Sold 60x Price $300
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$18,000
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10,14,16,18 five tier cake Number Sold 40x Price $480
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$19,200
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Monthly Sales: of all size cakes:
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$51,200
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Monthly Profit or Loss
The items you sell are not free. You must deduct the cost of buying them from the manufacturer. Or if you make the items you are selling you must deduct the cost of the raw materials. If you are reselling items, subtract 60% from your monthly sales to determine your profit. If you make the items you sell, subtract 30% from your monthly sales to find your monthly profit. $35,840.
Now subtract your Monthly Expenses +$1,879. This is your total monthly profit (or loss).
Your partners share: How much of this are you planning on sharing with your partner? 40% .
How much will your partner need to invest in startup costs? 40% .
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