Marketing Worksheet

No business can succeed without advertising. The business that cannot afford advertising, cannot afford to be in business. What will you do to advertise? You can place advertisements on television, radio, and the Internet, You can print fliers, business cards, brochures. Successful businesses find creative ways to get messages to potential customers. Follow the link to a marketing worksheet to get you started. You are not confined to this worksheet!  You may be be as creative as you like, just make sure you base your plan on real data.

Your total on this page should be for one month!

Television:

•  All rates are for a single 30 second advertisement. Column One is guaranteed to run, the next three columns have an increased chance of being bumped by national advertising.

  KCEN   Waco-Temple-Killeen
  Rate Card
  	2008
  Date Last Revised: 4/14/2008
  DAY	TIME	PROGRAM	1	2	3	4
  FIXED	PR 2-5 Days	PR 0-2 Days	IP (LUR)
  M-F	330-4A	Early Today	30	25	20	5
  M-F	4-430A	ACCESS HOLLYWOOD	30	25	20	5
  M-F	430-5A	FIRST BUSINESS	60	40	20	5
  M-F	5-530A	Early Today	60	40	20	5
  M-F	530-7A	TEXAS TODAY	150	100	50	25
  M-F	7-9A	NBC TODAY SHOW	300	200	100	75
  M-F	7-10A	NBC TODAY SHOW	175	125	90	65
  M-F	9-10A	NBC TODAY SHOW II	125	75	50	30
  M-F	10-11A	REGIS & KELLY	125	75	50	30
  M-F	11-1130a	EXTRA	125	75	40	15
  M-F	1130a-12n	NBC 6 FIRST EDITION	125	75	50	30
  M-F	12-1P	DAYS OF OUR LIVES	200	125	80	50
  M-F	1-2P	TODAY III	125	90	50	20
  M-F	2-3P	INSIDE EDITION/ACCESS HLLWD	125	90	50	20
  M-F	3-4P	DR PHIL	250	175	100	75
  M-F	4-430p	MILLIONAIRE	150	100	75	35
  M-F	430p-5p	JEOPARDY	150	100	75	35
  M-F	5-530P	NBC 6 NEWS AT 5P	250	150	100	65
  M-F	6-630P	NBC 6 NEWS AT 6P	400	300	200	150
  M-F	630-7P	WHEEL OF FORTUNE	700	500	400	300
  M-F	10-1035P	NBC 6 NEWS AT 10P	700	500	350	275
  M-F	1035-1135P	LENO	300	200	150	100
  M-F	1135-1235A	CONAN	75	50	25	10
  M-F	1235-105A	CARSON DALY	40	30	20	10
  M-TH	105-2A	LENO REPEAT	40	30	20	5
  M-Th	2-3A	CONAN REPEAT	40	30	20	5
  SAT	430-5A	TODAYS HOMEOWNER	40	30	20	5
  SAT	5-530A	P. ALLEN SMITH	40	30	20	5
  SAT	6-630A	HOMETIME	40	30	20	5
  SAT	630-7A	TEXAS COUNTRY REPORTER	90	60	30	5
  SAT	7-9A	NBC TODAY SHOW	125	90	50	25
  SAT	9A-12N	KIDS PROGRAMMING	100	80	50	30
  SAT	5-530P	Rotary Challenge	200	150	75	50
  SAT	6-630P	NBC 6 NEWS 6P SAT	250	200	150	90
  SAT	630-7P	SAT WHEEL OF FORTUNE	450	350	225	125
  SAT	10-1030P	NBC 6 NEWS AT 10P SAT	500	350	200	150
  SAT	1030-12M	SATURDAY NIGHT LIVE	350	250	175	125
  SAT	12-1A	WITHOUT A TRACE	100	60	30	5

Radio per 30 second spot: $55 for the following Temple/ Killeen/ Waco stations

• KLTD 101.7FM

  KOOC 106.3FM

  KSSM 103.1FM

  KTEM 1400AM

  KUSJ 105.5

  **Austin stations cost $85 per 30 seconds

  **Dallas stations cost $296 per 30 seconds

  Nationwide Radio Rates: http://www.gaebler.com/Radio-Ad-Rates.htm

   

Temple Newspaper:

• Small Adversitement per day: $105

  Medium Advertisement per day: $280

  Large advertisement per day: $530

  Full page advertisement per day: $1,500

  **Add 50% for one color in addition to black.

  **Double the cost of each for full color!

  Newspaper Rates: http://www.temple-telegram.com/advertise/print.php

Email Marketing Service:

• Monthly cost: $30 for up to 2,500 addresses

  $50 for up to 5,000 addresses

  $75 for up to 10,000 addresses

  $150 for up to 25,000+ addresses

   

Website:

• Setup Cost: $3,000

  Monthly Cost: $50

   

Online Advertising:

•  Google: .60 per click

  Yahoo: .60 per click

Postage:

• Cost per $1,000 4x6 postcard: $1,500

Local Billboard:

• Small Monthly 5ft x 11ft: $1,180 - $6,195 depending on location

   

  Large Monthly 14ft x 48ft: $5,385 - $8,975 depending on location

   

  Billboard Rates: http://www.lamaroutdoor.com/StateRates.aspx?State=TX