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Brian T

Page history last edited by PBworks 4 years ago

 

Energy Cafe

 

Brian Tetzlaff

 

 

Business Plan: I plan to open a coffee shop/lounge. It will be a place for people of all ages and sizes to study and socialize. My partner will serve mostly as a financial partner as in not very active in the business, or silent even.

 

 

 

Hook: This business will thrive because it will be a cheaper alternative to various competitors, with a much more local theme.

 

 

 

 

 

 

Advertising Plan: The advertising plan includes a 30 second spot on KLTD 101.7. A small newspaper ad in black and white with coupons will be run 8 times per month. To boost sales further, a website will be constructed by a local company.

 

 

 

 

Financial Plan:

 

 

Startup Cost:

   Website cost-             $3000

   Espresso Machine-       $7500

   Coffee Brewer-           $700

   2 Computers-             $1000

   Tables-                       $1100

   Chairs-                       $4080

   Display Fridge-          $4000

   2 Fridges-                   $5500

   2 Freezers-                $5500

   Sinks and Cleanup-   $10000

   Bar and Stools-          $8000

   Remodeling-               $7358

 

    Total-                        $57,738

 

Monthly Business Expenses:

Cost of Premises: Rent or Mortgage

 

 

 

$635

Utilities:

  • Electric  $182.16

  • Gas       $27.60

  • Water    $44.16

  • Phone   $50

  • Internet  $50

 

 

 

 

 

 $353.92

 

 

 

 

Employee Cost:

Number of Employees 5x

Monthly Hours Worked 200x

Hourly Salary 6.75x

Finally, add another 40% for employee expenses

 

$9450

 

 

Marketing Cost:

  • Television     0

  • Radio           $55

  • Newspaper  $840

  • Email            0

  • Website        $50

  • Online Advertising 

  • Postage         0

  • Billboard       0

 

 

 

 $945

Equipment and Service Rental

 

    1.  ________________________________     ________

    2.  ________________________________     ________

    3.  ________________________________     ________

    4. ________________________________     ________

    5. ________________________________     ________

 

 

 

 

 

 

Monthly Expenses:

 

 

 $11383.92

 

 

 

Monthly Sales Grouped by Category

Coffee/Espresso Drinks     Number Sold   4000  x  $3.50

 $14000

 

 

 

 Pastries   Number Sold  1550   x  $2

 $3100

 

 

 

Bottled Beverages  Number Sold 2000 x Price $2.50

 $5000

 

 

 

Frozen Beverages  Number Sold 3500 x Price $3.50

 

 $12250

 

 

Monthly Sales:

 

 $34,350

 

 

 

 

Monthly Profit or Loss

 

The items you sell are not free. You must deduct the cost of buying them from the manufacturer. Or if you make the items you are selling you must deduct the cost of the raw materials. If you are reselling items, subtract 60% from your monthly sales to determine your profit. If you make the items you sell, subtract 30% from your monthly sales to find your monthly profit. $21615 .

 

 

 

Now subtract your Monthly Expenses $10231.08. This is your total monthly profit (or loss).

 

 

 

Your partners share: How much of this are you planning on sharing with your partner? 45%.

How much will your partner need to invest in startup costs? 45% .

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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